of the three of them is the author, dr. zeke emanuel, a bioethicist, educated at am hearst, oxford, a harvard m.d. and ph.d.. he speaks and writes about americans' health care for a living. >> the united states health care system is the largest economy in the world. we spend on health care more than the french spend on everything for 66 million people. >> of the three brothers, while he is the author of the book, he's not the one most people know from television, which doesn't mean he hasn't done television. >> here's zeke. zeke emanuel, a smart kid from harvard, now a yank at oxford. >> this was an early tv reality show called "now get out of that" which aired on the bbc in 1981. it was part intellectual challenge, part physical, obstacles, problem solving. and as you'll hear, it's not just zeke's chicago accent that sets him apart, it's how he throws himself into and at everything. >> but says you may not walk inside the area. >> that's what it says here, walk. >> later in the bog area -- >> hang on. >> it's not a top. it's a milk can or something. >> then in the water. >> this ain't no raft.